Original Article

Written by: Kimberley Mok / Published 09 November 2018

Compact but comfortable, this small home features clever small space design ideas and uses coffee grounds as fuel.

For many people, waking up with a good cup of coffee is a well-entrenched early morning habit. But what might not be as widespread is reusing those coffee grounds — whether for making fabric, food or used as a biofuel.

Now, there’s a tiny house that runs on discarded coffee grounds, thanks to a collaboration between Nashville, Tennessee-based luxury tiny house builder New Frontier (previously), Dunkin’ Donuts, actress Olivia Wilde and Blue Marble Biomaterials, a sustainable biochemical company. Here’s a short tour:

The exterior has been clad with dark-stained cedar wood and Corten steel panels to allude to its coffee-inspired roots. Inside, the home is similar in feel to New Frontier’s Alpha tiny house, with a few minor layout reconfigurations and design input from Wilde.

In this coffee-powered, 275-square-foot home, there a sleeping loft, bathroom with a full whirlpool tub, a sizeable chef’s kitchen with energy-efficient appliances at one end, an underfloor compartment that hides a huge dining table that slides out, and a sunny dining nook that is surrounded by windows on all three sides. There is a large retractable glass garage door that can open the house up to the outdoors; when the weather is warm, an outdoor deck can be set up. Some of the eclectic decor pieces were found by Wilde herself.

But perhaps the biggest feature is the one that isn’t really seen: the house is powered by a biofuel blend that uses 80 percent coffee oil and 20 percent ethanol. According to the team, every 170 pounds of discarded coffee grounds yields about one gallon of fuel, and is used in a standard biofuel generator that powers the house:

There can be natural oils left in spent coffee grounds, all depending on the coffee bean type and original processing methods. These oils are then mixed with an alcohol to undergo a chemical reaction known as transesterification. This produces biodiesel and glycerin as a byproduct. The biodiesel is washed and refined to create the final product.

The home was recently showcased in New York City’s Madison Square Park, before it was transported over to Nahant, Massachusetts to be used temporarily as an AirBnb for the end of October. To see more, visit New Frontier Tiny Homes.

Original Article

Written by: Farzanah Farveen / Published 08 November 2018

Dunkin’ Donuts Coffee unveiled a custom and transportable home that runs on a biofuel blend using 80% of coffee oil from Dunkin’ coffee grounds. The home was revealed in New York, before being listed out for rent through Airbnb.

The team at Dunkin’ partnered with New Frontier Tiny Homes, for the execution and development of the house using reclaimed materials. Actress Olivia Wilde was also engaged by Dunkin’ in a bid to incorporate her personal style into the home. Cheekily called, “The home that runs on Dunkin”, it includes a kitchen, a bathroom with jacuzzi tub and a king-size bed. The home was also stocked with Dunkin’ coffee, along with a coffee brewer. Check out the home here:

Marketing has reached out to Dunkin’ on its marketing efforts and ROI.

Most recently, Dunkin’ Donuts revealed its new branding, dropping “Donuts” from its name, effective January 2019. The move comes as the company plans to position itself as a “premier beverage-led, on-the-go brand”. According to the company, the brand had been on a “first-name basis” with fans before the introduction of its “America Runs on Dunkin’,” tagline, with customers referring to the brand as “Dunkin’”. As such, the name change was done “in recognition of this relationship”.

 

Original Article

Written by: Aria Bendix / Published 07 November 2018

Coffee isn’t just meant for powering our mornings — it can now power our homes as well. In October, Dunkin’ Donuts revealed the first-ever home to run on coffee, a 275-square-foot structure with a full kitchen, bathroom, and king size bed.

The home was first unveiled in New York City, before being made available to rent in Nahant, Massachusetts, a town just outside Boston.

The home was formerly listed on Airbnb, where reservations immediately filled up. Bookings were limited to two guests, who received unlimited access to coffee — all for the low price of $10 a night.

To come up with a coffee-powered energy system, Dunkin’ partnered with Blue Marble Biomaterials, a company that takes wasted resources and converts them to fuel.

A single gallon of fuel requires around 170 pounds of spent coffee grounds. In addition to conserving energy, the process prevents coffee grounds from winding up in landfills.

The decomposition of coffee grounds releases methane— a greenhouse gas that’s up to 35 times as potent as carbon dioxide.
But there’s a caveat: The biofuel blend consists of only 80% coffee oil.

In order to be converted into fuel, the coffee is mixed with 20% alcohol.

The inside is outfitted with slate countertops, walnut floors, and high-end appliances.

Actress Olivia Wilde also contributed to the home’s unique aesthetic.

Guests can access the loft bed by climbing up a ladder.

There’s also a “coffee nook” for sipping your morning cup.

But perhaps the coolest feature is a retractable wall, which opens out to a cedar deck.

 

Original Article

Written by: Ayda Ayoubi / Published 26 October 2018

Canton, Mass.–based coffee chain Dunkin’ Donuts has built a mobile tiny house that is entirely powered by biofuel—made of 80 percent oil extracted from used Dunkin’ coffee grounds and 20 percent alcohol (to make the fuel burn). Constructed in a partnership with Nashville, Tenn.–based tiny house design/build firm New Frontier Tiny Homes and Seattle-based Blue Marble Biomaterials in three months, the tiny house provides an example of how waste can be converted to fuel. The tiny house is currently sitting on a lot in Nahat, Mass., and is available to rent via Airbnb until Oct. 30.

Original Article

Writer: Oliver McAteer / Publish Date: 15 October 2018

You’re looking at a tiny home that literally runs on Dunkin’ Donuts coffee.

The cup of Joe giants worked with Hill Holliday to create a home powered by a biofuel blend that uses 90 percent coffee oil extracted from spent coffee grounds.

It’s been listed on Airbnb for a quirky two-night stay in Nahant, Massachusetts, from October 16 to October 26 at just $10 a night.

“The Home That Runs on Dunkin’ brought the brand’s slogan, America Runs on Dunkin’, to a whole new level,” said Tina Meyer-Hawkes, vice president of coffee marketing at The J.M. Smucker Company.

“But we wanted to go even further and give fans from across the country the opportunity to enjoy all the tiny home has to offer, with a two-night rental.”

It features a modern, chic aesthetic with custom-designed elements, including a fully-functional kitchen, luxury bedroom, jacuzzi tub and more.

 

Original Article

Writer: Aviva Luttrell / Publish Date: 12 October 2018

American runs on Dunkin — and now so does a tiny house.

The Canton-based chain has created a custom, transportable tiny house the runs on a biofuel blend consisting of 80 percent coffee oil from spent coffee grounds.

The house, called the “Home that Runs on Dunkin’,” includes a kitchen with high-end appliances and a farm house sink, a full-size bathroom with Jacuzzi tub and washer/dryer, a king-sized bed, a living room for two, a coffee nook and full-size cedar porch.

Of course, the house is also stocked with Dunkin’ coffee.

Coffee lovers across the country can book a two-night stay in the house through Airbnb. The tiny home will be available to rent in Nahant, with the first stay beginning Oct. 16 and lasting through Oct. 30.

The home was built in partnership with New Frontier Tiny Homes in a little more than three months, using reclaimed materials.

For more information, including a 360-degree tour, click here.

 

Original Article

Writer: Nicole Jewell / Publish Date: 11 October 2018

Now this is one sweet tiny home! Dunkin’ Donuts has long claimed that ¨America Runs on Dunkin’,” but now, the company has created a gorgeous tiny home that is truly fueled with coffee. Recently unveiled at NYC’s Madison Square Park, the 275-square-foot “Home That Runs on Dunkin’” is powered entirely by an eco-friendly biofuel created out of recycled coffee grounds.

The tiny home project was a collaboration between Dunkin’ Donuts and builder New Frontier Tiny Home. The custom-made home was built on a trailer with wheels for easy transport. The design was inspired by the doughnut company’s dark, rich coffee and bright orange and pink logo.

The house is clad in dark, black-stained cedar, inspired by the color of a cup of coffee. On the corners of the home, weathered steel panels add an industrial touch. Although compact, the interior of the tiny home is warm and cozy — just like a cup of Joe. There is a master bedroom with a king-sized bed, a spa-like bathroom, a chef’s kitchen with high-end appliances and an elevated dining area with an extra-large window that brings in natural light. From the living room, a garage door wall opens up to an open-air cedar porch.

The interior design, spearheaded by actress Olivia Wilde, is fresh and modern. Reclaimed woodsiding and shiplap add a warm touch to the living space. The home’s furnishings, many of which were also made out of reclaimed materials, are multifunctional to add space. Throughout the house, the company’s iconic pink and orange logo colors can be found.

Of course, the most spectacular aspect to the beautiful tiny home is its clean energy, which is produced out of recycled coffee grounds. Developed by Blue Marble Biomaterials, a sustainable biochemical company, the home runs on biofuel converted out of approximately 65,000 pounds of used coffee grounds. To create the biofuel, excess oils in the coffee grounds are extracted and then mixed with alcohol to undergo a chemical reaction known as transesterification. This process produces a biodiesel that burns efficiently. Once the biodiesel is washed and refined, it is ready to be used as fuel through the use of a standard biofuel generator. According to the project description, 170 pounds of recycled coffee grounds produce about one gallon of fuel.

The Dunkin’ Donuts tiny home is an excellent example of how to reuse waste, and it also shows the importance of creating a sustainable energy system for homes of the future. Your morning cup of coffee now powers you and your home!

Original Article

Writer: Natalie Koltun / Publish Date: 04 October 2018

Dive Brief:

  • Dunkin’ Donuts Coffee at Home (the company that sells products in grocery stores) is hosting a pop-up tiny home that runs on used coffee grounds this week in New York City, which Marketing Dive toured before its official opening to the public on Oct. 4. The company partnered with Blue Marble Biomaterials to extract oil from 65,000 pounds of used coffee to power the fully functional space, along with New Frontier Tiny Homes and actress Olivia Wilde on construction and design.
  • The transportable house packs in a queen-sized bed, dishwasher, hot tub and shower, fold-out patio, dining nook, hidden storage spaces, full kitchen and dual washer-dryer in 275 square feet — larger than some apartments that surround the installation in Madison Square Park — and is complete with pink and orange accents to echo the brand’s colors. Outside, visitors can play games and sample coffee.
  • For those that can’t tour the house before the activation ends on Saturday, Oct. 6, a 360-degree video walkthrough will be released online. People can also enter for a chance to win a two-night stay when the house parks in Dunkin’s home state of Massachusetts. After that, the space will be available to reserve through Airbnb, according to Jason Walters, J.M. Smucker Company’s senior brand manager.

Dive Insight:

Apparently, not only does America run on Dunkin’, but now, so does an entire home. The pop-up installation is an attention-grabbing strategy for Dunkin’ Donuts Coffee at Home to power deeper connections with fans of the coffee marketer. While most consumers are already familiar with Dunkin’, experiential activations and other creative marketing efforts aim to break through to ad-fatigued consumers — especially younger folks that prefer in-person interactions with brands — and in the case of the tiny home, drive home the corporate slogan.

“We kept coming back to the idea of ‘how can we bring our brand to life?’ We fuel people at home, so why don’t we make a home that’s also fueled by Dunkin’?” Walters told Marketing Dive.

By setting up the house in New York’s busy Madison Square Park a day before the tours began, the company was able to drum up excitement before the official kickoff, especially as staff handed out coffee samples and encouraged passersby to play games, register for the sweepstakes, learn about the installation and return later in the week for a peek inside the house.

Dunkin’s at-home coffee producer is tapping into the tiny home trend and broader movement toward reducing waste and promoting sustainability, as the house burns fuel made from coffee grounds that would otherwise be tossed. By extending the campaign to include a two-night vacation sweepstakes and an Airbnb tie-up, the coffee company’s immersive experiences will likely push a stronger sense of memorability and brand connection among its target consumers.

This pop-up house comes as companies continue to embrace experiential events to market product releases, film premieres or simply forge direct connections with customers. In August, The North Face debuted a pop-up showroom 2,100 meters high in the Italian Alps to kick off its outdoor exploration-focused Pinnacle Project.

Recommended Reading:

Dunkin’ Donuts Coffee at Home and Actress, Activist, and Filmmaker Olivia Wilde, Partner to Introduce the Home That Runs on Dunkin’

Original Article

Writer: Nicoletta Richardson / Publish Date: 02 October 2018

Since 2006, Dunkin’ Donuts (soon to be just “Dunkin’”) has been using the tagline “America Runs On Dunkin’.” And, over the years, that term caught fire and has now become part of the beloved coffee brand’s reputation.

And as of today, Dunkin’ Donuts’ caffeinated products are fueling more than just people. Say hello to the 275-square-foot Home That Runs on Dunkin’, the first-ever tiny house running solely on recycled coffee grounds.

Developed by Blue Marble, this biofuel blend is made of 80% spent coffee oil and is then mixed with 20% alcohol, which lets the fuel burn efficiently. This eco-friendly model that runs off of 65,000 pounds of coffee grounds is not only great for minimizing waste, but it is also a possible sufficient way to power vehicles and homes of the future.

But this caffeine-powered structure is much more than just a sustainable example. The exterior design is meant to reflect Dunkin’ Donuts as a brand, complete with black-stained cedar wood representing that first cup of morning coffee, and corten steel panels with a dusty finish that is symbolic of coffee grounds.

Olivia Wilde has partnered with Dunkin’ Donuts on crafting the interior of the one-of-a-kind tiny home, incorporating her own personality into the design. From the slate countertops to the walnut floors and the high-quality appliances, the home’s chic aesthetic represents the actress’s unique taste and modern eye—with not-so-subtle touches of pink and orange, of course.

“I’m thrilled to be joining forces with Dunkin’ Donuts Coffee at Home, giving me the opportunity to be part of opening the Home that Runs on Dunkin’,” says Wilde. “The tiny home is truly unique, from the architectural layout, to the interior design, and the generator is powered by spent coffee grounds.”

Now your next question might be, where is this tiny home going to exist? From October 4-6, New York City locals and tourists can explore the Home That Runs on Dunkin’ in real life. The living space will be on display at Madison Square Park from 8 a.m. to 6 p.m. daily, where guests can enjoy home tours, free coffee samples, and prize giveaways.

And if you don’t live in the area, don’t sweat it. Coffee lovers and tiny home fans can take a 360-degree tour of the project here.

“I’m thrilled to be joining forces with Dunkin’ Donuts Coffee at Home, giving me the opportunity to be part of opening the Home that Runs on Dunkin’,” says Wilde. “The tiny home is truly unique, from the architectural layout, to the interior design, and the generator is powered by spent coffee grounds.”

Now your next question might be, where is this tiny home going to exist? From October 4-6, New York City locals and tourists can explore the Home That Runs on Dunkin’ in real life. The living space will be on display at Madison Square Park from 8 a.m. to 6 p.m. daily, where guests can enjoy home tours, free coffee samples, and prize giveaways.

And if you don’t live in the area, don’t sweat it. Coffee lovers and tiny home fans can take a 360-degree tour of the project here.